Jan 232013
 

I’m now 23 days living in Seattle.  But let me tell you about my move…

Packing up the house and the truck took 3 more days than I’d anticipated. I’d planned to leave on Christmas, but the truth is I knew all along that I had an awful lot to do before I could pull out of Boulder, Colorado. But I figured that I could power through it, be exhausted on my first hotel night in Boise, Idaho, and then make up for the lost sleep the next night when I could soak in a hot tub in Yakima, Washington – the land of milk and honey (and apples, peaches and grape vineyards).  I’d even imagined swinging into a local winery or three to buy wine for my new home.

I fell way off my plan by Day 3 of packing up my Boulder house.  The U-Haul truck was too small to fit my furniture, which had already been pared down to 1/3 of what I’d owned just four years prior, before my divorce.

I was forced to make choices about what I would cram into the moving van, and what I would give away or donate to charity. Charity received the lion’s share of fans, rugs, dressers, beds, desks, lamps, clothes, and small appliances.

On the last day, I had to give away my sofa because it would not fit into the truck, no matter how we puzzled it. I wasn’t willing to part with my antique Venetian desk, or the 250-something year old, handmade, mesquite rocking chair that’s been passed through my family for 7 generations. My great-great grandfather sat in that chair as a child on the deck of his father’s houseboat on the Mississippi River in Louisiana.  The sofa was not that important, I decided, even though I really liked it. It could go.

As I evaluated my belongings, I opted to take my favorite art, photos and wool area rugs. I meticulously bubble wrapped all of the “trinkets” of my life that still mattered to me. The wooden heart that my father carved by hand for me and stained a deep red, which I keep in a Kashmir box that I purchased from a famous tea shop in Victoria, BC when I was sixteen made the journey.  The fireplace tools did not. I still have my old Canon EOS film SLR camera, but I gave away a few digital point and shoots. I guess, in the end – I kept my favorites of everything material that I have left. I was forced to be clear with myself on what mattered and what could be replaced.

The saddest casualties of the move were my houseplants. How I wish now that I’d given them away, instead of taking them 1300 miles in sub-zero temperatures. I loved my plants like pets. It was heartbreaking to lose them all. When I’d previously committed myself to taking them, the weather had been unseasonably warm and sunny. But by the time I left, it was snowy and freezing all the way to Washington. The dog wisely stayed very close to the van’s heater on the floor, it was so cold.

Three days later than planned, we left in the dark on December 28th after the snowstorm passed. On the way through Wyoming that night, we hit 55 mph winds that blew enormous clouds of snow across the highway. The sky was totally clear and filled with stars, but the blowing snow alongside the road created blizzard-like driving conditions. Every time a combo-hauler whizzed by, the snow it blew up would engulf the U-haul and the driver would just have to let off the gas until it passed.  It’s what I imagine being in a riotous sandstorm in the Gobi desert might be like.

snowy driveAfter 7 hours of exhausted driving, we decided to stop for the night in Rock Springs, Wyoming rather than push ourselves to get to Boise, Idaho.

The next day, thanks to Google Maps and my tired eyes – I ventured back onto the highway heading in the wrong direction. Fifty miles down the highway I finally saw a sign that indicated I was going the wrong way. It took 10 more miles to be able to turn around. This was not a day I needed to add 120 miles to a 900-mile trip – but I did. We were going to push it to get to Yakima – and now we were really pushing it.

wyoming snowWe were relieved that, as we drove through the Rocky Mountains bordering Wyoming and Idaho, we didn’t get any new snow and the roads were pretty clear. A few hours into Idaho, however, that all changed. The snow began to fall heavily as we neared Boise, and it was already dark. As is true in fog, headlights are pretty ineffective in a severe snowstorm for lighting your way. I implored my travel mate to stop in Boise for the night. As we neared the first Boise exit we passed a three-car accident. One car was rocking in the snow on its roof and emergency teams were rolling people on gurneys into ambulances.  I spent several hours swimming in the hotel’s salt-water pool and soaking in the hot tub that night – trying to relieve the stress of the harsh two-day ride.

On the third day we were planning to go all of the way to Seattle.  As we approached Pendleton, Oregon it was still early in the day and I was very excited to stop into the Pendleton Woolens factory to buy one of their wonderful blankets (I already have two).  Just as we approached La Grande, Oregon, where Highway 84 cuts west over the Rockies, we found the highway closed and about a hundred idle semi trucks lining the access road.  A gas station attendant told us that a tour bus (later determined to be from Vancouver, Canada) with forty people on board went off the mountain a few hours prior to our arrival.  Nine of its passengers were confirmed dead. All I could feel at that point was gratitude for not having attempted that mountain pass the night before and extremely sad for the people who were on that bus.

Looking around at the faces of the people we spoke to in La Grande reminded me of the expressions on the people I saw at the Grand Canyon a few days after 9/11. Everyone was ashen with shock and disbelief and walking around as if they were on an emotional autopilot. As it turned out, another fatality had taken place earlier that morning on the same icy curve – aptly named, “Deadman’s Corner.” But the tour bus tragedy had really shaken up the people of La Grande and its passers-by.  It sure shook us up.

towWe looked for an alternate route out of La Grande before the sun went down. It appeared that our only other option was via Highway 82 to 204, which ran through a snowmobiler’s mountain paradise. Highway 204 was evidently sanded by the DOT, but by no means was the road clear of snow. After all, this road was made for snowmobiles. I negotiated 45 miles of steep, snow-covered terrain over a mountain pass in a U-hail while towing my SUV behind us. My knuckles were bloodless owing to the intense grip I had on the steering wheel, as we made our way back down the mountain. It took two hours to drive 45 miles. That was quite an experience!

Finally, at dusk, we were heading through Walla Walla, Washington – the town forever immortalized in my mind by a Bugs Bunny cartoon. The sun was still up and the acres and acres of green fields soothed my tired soul. I’d forgotten how green Washington remains through winter.  When I left Colorado, everything was dead and brown. Here it was like spring!

photo

We sailed past the Yakima city lights in the darkness as we headed to Seattle. I was imagining how nice it would feel for this journey to finally be over. But as we entered the foothills of the Cascade Mountains, I was a little sad that it was too dark to observe their beauty.  Washington’s mountain ranges are my favorites. I love the Colorado Rockies, but in Washington thick forests of trees and shrubs, ferns and mosses blanket the mountains. There is no comparison to the beauty of the Cascades and Olympics, in my mind.

As we approached Ellensburg it was becoming increasingly difficult to see through the fog. I grew up driving in fog, and I have to say – I like it only slightly more than I like driving on ice. Washington’s winter fog is thick. There is no “in between” fog in the wintertime. It’s either so foggy you can barely see your hand in front of you, or the fog has already burned off.  I could tell that this was a situation where the fog was settling in for the night and was going to become thicker and thicker until it blinded you.

I began to see the signs of a serious fog developing back in Yakima, and suggested then that we just stop for the night. But my co-pilot, who’d only moved to Seattle three months before, wasn’t convinced the fog was going to present a problem… until we got to Ellensburg.  The fog became so dense that the front of the van was no longer visible and the headlights were like lighthouse beacons slicing a swath of bright light through foggy sea air. In other words, we couldn’t see shit in front of us.

I tried to explain that I grew up with this weather and I could name ten friends who have gone off the road on a curve or hit an elk or deer before they even knew what they’d hit because they couldn’t see it. I mentioned the presence of “black ice” and why it was a serious concern. I think the black ice comment did the trick, because I was then instructed to get on my cell and find us a place to stay in Ellensburg. Thank goodness, because crying was next on my agenda to save us from the fog.

We landed safely in Seattle the next day, New Year’s Eve day, December 31st.  I cracked open the finest Colorado (Stranahan’s) whiskey and toasted the New Year and then collapsed into bed at midnight Mountain Time, after texting all of my friends a New Year’s toast.

kirkland

2013 is going to be a great year, no matter what – come fog or sunshine!

Namaste,

Kat

 

 

 Posted by at 11:19 am
Dec 082012
 

COLORADO – I have lived in Colorado for over fifteen years. I moved here with my (former) husband in 1997 from the Seattle area, where I spent most of my life and nearly all of my childhood.

Besides a few family trips to visit my grandmother in North Dakota or my aunts and uncles in Illinois or California, I had only left Washington state to visit British Columbia – until I was twenty years old and I decided that I was going to be a wildlife and landscape photographer in Alaska. I left home for a life changing 8-month period, and returned with nothing but my wiser self and some vivid memories of wild experiences. Along the way down the Al-Can highway in the dead of winter, my camera and a shoebox full of shot film was stolen out of my Jeep in the Yukon, while I ate my breakfast in a lodge.

Colorado is a beautiful, wild, and unexpected place. It’s not as untamed as Alaska by any means – but it is full of surprises and magical places. I have been lucky enough to live in the northern part of Colorado (the Boulder-Denver hub), as well as I have lived in the southwestern corner in Durango – where I have shot some of my favorite photographs.  I have loved living in both areas of Colorado, but Durango is very special. It was a wonderful place to be a photographer and to “find” oneself.

WASHINGTON – Rather recently, I have had to make the difficult decision to leave Colorado and return to the Seattle, Washington area, where I grew up and where my extended family still lives.

Returning to Seattle is not a terribly hard thing to do. I love it there. I love the water and the enormous evergreen trees that blanket nearly every hillside. I love that boating is something people just do there, like many people decide to ride a bike 10 miles to go work in Boulder. In Seattle, I have friends who boat to work daily.  I am thrilled to have an opportunity, after 15 years away, to reconnect with old friends, get to know my nieces better, hang out with my parents and sister, hear outdoor concerts on the pier, eat fresh salmon for dinner any time I want it, and build a career in a progressive city full of opportunities. Washington State is a truly beautiful place to live or visit. I am blessed to have this choice.

But it’s always hard to say goodbye to people you love and to a place where you hold over a decade of memories and experiences. Leaving Colorado is not going to be easy. I am stepping out of the negative in order to rebuild the positive. I hope this is just farewell for now, and not goodbye.

There are several reasons why I must make this journey. Each one is real and bittersweet. Where there is good, there is bad. Where there is joy, there is also sadness. And where there is negative, there is positive. This is what I choose to focus on – remaining positive and hopeful.

Still, very little compels us to make a dramatic life change unless we are pushed to our limits and we simply must make a choice. That is where I am. My limit has been reached and I have to make a change. I have suffered long enough in my attempts to overcome obstacle after obstacle placed before me here in Colorado over the past 4 years. I kept thinking, if I just try harder; if I just work more hours; if I just change my habits; if I just push myself further; if I just…

But it is clearly not meant to be.

After so much effort that ran me into wall after wall, I know that life simply shouldn’t be (and doesn’t have to be) this hard. I know my life is radically out of balance. Everything pointed to it: My health, happiness, relationships, financial circumstances, and limited choices were all like unhinged gates swinging wildly in the wind. Just when I thought I was making some meaningful headway in my work and life, I was sucked back into a vortex of desperation. I’ve had some tough times before, but I was always able to pull out of it. I never had to endure the emotional and financial drain a divorce can inflict so easily through the court process.  I am hopeful that if I take myself out of the fight, the fight can’t go on without me.

Nevertheless, I am not beaten. I am never beaten. I just put up my arms and surrendered. Surrender is not failure. It is deciding not to fight when others want to do battle with you. It is holding your power and not giving it away by lowering yourself to the senseless fight.

Upon hearing my tale of woe about my divorce drama, one lawyer said to me, “The problem with fighting a pig in the mud, is everyone gets dirty – but only the pig enjoys it.” So, I am climbing out of the mud, wiping myself clean of the filth and moving on with my life. The fight is only hurting people I love – including myself, and empowering others who don’t deserve what they have taken. And so, I surrender.

2013 is going to be a magical year for me. I know it. All of the things I love doing that have been shelved for over 3 years are coming back to me now. I am running again, writing again, enjoying the outdoors again, spending time with people I love again – and feeling hopeful again! I still need to replace my DSLR camera, but I have gotten by with a small camera in the meanwhile.

Over the next few weeks I am going to post some of my favorite Colorado photos here. It is my way of saying “farewell” to this beautiful and complex state. I will write about my journey and hope that it has meaning to some of you. One thing has become very clear to me in recent months… there is a major shift taking place in our universe and it is affecting everyone I know.  The only way to land on your feet, is to surrender to the shift, pay attention to the signs, and follow your heart.

Thanks for hanging in there with me. This is going to be quite an adventure!

Here’s my first Colorado image. More to come!

Namaste,

Kat

spring snow

 

Jul 272012
 

I have been out shooting some new photos this summer and have enjoyed a few days at the Denver Botanic Gardens. Although I’ve still not been able to replace my Canon DSLR camera, I do have a decent Nikon substitute I carry around with me (Nothing against Nikon. I just have a low-end version right now). If you’ve been to my blog before, you know that a few years ago my camera equipment was stolen in Costa Rica when I loaned it out to a friend. It’s a long story that I won’t bore you with – but other, more pressing financial needs have trumped my desire to purchase a good replacement camera. Nevertheless, I love photography (and have since I was 8 years old) and nothing stops me from enjoying it. So, I’ll continue on with whatever camera I can get my hands on and shoot anyway. It’s all good. Someday things will be different. You have to make peace with what you have, who you are, and where your life is, despite the challenges.

Here are some recent shots from the Gardens. I hope you enjoy them!

Namaste,

Kat

Jul 122012
 

I find that creating really compelling business and emotionally persuasive writing requires me to have a similar approach to my writing as my friend who is a fantastic graphic artist has to creating an evocative new brand image. She paints beautiful works of art in her spare time, which feeds her creative ideas for generating striking branding collateral. In order to be insightful in my business and nonprofit writing, I write fiction stories, poems and – right now – I am writing a screenplay. It gets those creative juices moving in the right direction.

I learned a long time ago that writing is like painting a canvas, creating a symphony or choreographing a dance. There are requisites that we must all attend to in order to be expansive and deep – no matter what we create. I would never suggest that writing a screenplay is more important than writing a really compelling sales letter. I am a writer and I always hope that the words I write will evoke emotion, ideas, thought and action. That is what matters to me, not the format I am writing in. I put the same energy and thoughtfulness into a blog post as I do a poem – because I am attached to the outcome. I want my client to call me and say, “Wow! That blog post got thousands of hits and shares and people contacted us wanting to know more!” – just like I want to write a poem that makes someone comment with, “Wow! That poem really touched me!”

Have you ever read something that was technically correct but didn’t move you? Of course you have. We’re surrounded by emotionless words in the advertising, business reports, marketing emails, proposals and web content we’re exposed to every day. It’s awful. So, we just read over it and move on. But every now and then something grabs us and pulls us in. It sparks an interest. It makes us think. It creates an image in our minds. Sometimes it even makes us take action. That’s powerful!

Words and images are powerful when they are honest – which is probably why I am a writer and photographer. Not because I seek power, but because I seek to move people with words and images. I want you to feel something when you read my words or view my photos. How do you see it? Feel it?

Here’s a photo I shot recently. Tell me what it makes you feel. What do you see? What thoughts does it conjure up for you? Write a poem about it if you like. Whatever you share is yours and yours alone, with my gratitude.

Thank you in advance for sharing!

Oct 202011
 

 

As a woman entrepreneur, I found this article an interesting and validating read and thought you might too! – Kat


by Adelaide Lancaster

I’ve heard one too many female entrepreneurs preface a challenge they’ve had with the statement “maybe it’s just because I’m a woman but I find it hard to”…(you can fill in the blank): ask for what I want; settle for something less than perfect; not to try to do it all myself. These statements make me cringe. I’m not a fan of sweeping gender generalizations and I’m certainly not keen on women attributing their challenges (challenges that many people experience by the way) to the fact that they are female. Women entrepreneurs get enough flak for not being more like men without us jumping on the bandwagon ourselves.
I can’t say whether any of the oft-recited gender stereotypes are true (“scientific” studies always seem to be contradictory in their findings), but let’s pretend for a moment that they are. Then let’s pretend that these differences aren’t deficits (gasp) and instead are assets. What if gender differences made women even better business owners? It’s not hard to make a compelling case.

Let’s take a stab at it. Here are 10 reasons why women are better entrepreneurs:

1. Women are better connectors.
A stronger network means they will be better resourced throughout the life of the venture. By leveraging their connections, they will have to reinvent the wheel less and learn fewer lessons the hard way.

2. Women are better at multitasking.
They can work towards multiple priorities and balance multiple roles simultaneously. They won’t shy away from a full plate and will be equipped to handle the multifaceted job of entrepreneur.

3. Women are perfectionists.
They have high standards and won’t settle for mediocre efforts or results. The business will save money and time because haphazard mistakes and sloppy work will be avoided in the first place.

4. Women take others into consideration.

They build businesses that deliver value for multiple stakeholders – customers, employees, investors, and founders. They aren’t out for purely their own gain and their “put others’ first” attitude will net tremendous loyalty for the business in the long run.

5. Women think success comes from hard work not just from being “awesome.”
They are willing to do what it takes to hit the mark and they don’t let their egos get in the way. Failures, which are inevitable, spark a redoubling of efforts, not a crisis of self-worth.

6. Women share the credit.

They build companies where employees feel valued for their contributions and input.

7. Women second guess themselves.
They consult others about important decisions to make sure they aren’t overlooking something. They won’t be afraid to change course if new information or learning is brought to light.

8. Women don’t take as many risks.

This means that the ones they do take are more calculated and well thought out. They won’t over-extend the company by chasing bright shiny objects or the latest hottest idea.

9. Women don’t fiercely negotiate for the best they can get.
They understand that the price paid or received isn’t the whole story. They think about value more broadly and understand the price that relationships and the process requires.

10. Women value their life outside of work.
Their commitment to their company is only enhanced by having a full life outside of work. They know that friends and families are an important part of overall satisfaction and that the costs of burnout are significant for both themselves and the company.

Certainly this isn’t true of all women. All of it may not even be true for one woman. But any of it could be just as true as the current deficit model that many of us subscribe too. Further consideration of our assumptions is warranted when we assume that any differences, if true, are instant liabilities – qualities to apologize and compensate for. So, the next time you hear a woman apologize for being a woman, offer one of these alternate interpretations as a reason for her success.

————

Adelaide Lancaster is an entrepreneur, speaker and co-author of The Big Enough Company: Creating a business that works for you (Portfolio/Penguin). She is also the co-founder of In Good Company Workplaces, a first-of-its-kind community, learning center and co-working space for women entrepreneurs in New York City. She is a writes a blog for Forbes.com and is a contributor to The Daily Muse. She lives in Philadelphia, PA with her husband and daughter.

Follow Adelaide Lancaster on Twitter: www.twitter.com/ingoodcmpny

Jul 092011
 
Kathleen May

It’s been too long since my last post! I have resolved to be better at blogging, despite my hectic days, because I love to write. It reboots my brain.

Lately, I’ve been writing a lot of client press releases, brand messaging, media stories and the like. It’s very rewarding to be able to write for a living, but sometimes I really just need to write what’s in my head and not a PR or marketing piece.

I have started a book and I am debating posting some excerpts or chapters here. The book is about the valuable lessons I’ve learned in my life so far – and there are some BIG ones! I never really thought my experiences were all that unique, but apparently they are (according to many friends, family members and colleagues who gasp when I tell them some of the gory details).  Recent events and urging from those same friends and family members have pushed me to write it all down.

So, you will see this blog return to its former format where I share more openly the things I’ve learned through experiences I’ve had – including my favorite photos. Last fall I decided to stop posting a lot of the personal stuff here because I was in the middle of a contentious divorce and my ex-spouse (a trial lawyer) was digging for anything he could find to try to damage my integrity.  I am hoping that he has now moved forward with his life and will find his own peace and joy. I know that I have. I wish the same for him.

If you enjoyed the social media, marketing and business pieces I’ve contributed to Katalyst Blog recently, you can still find them on my company’s website blog at www.hipchameleon.com. I will still write about the ups and downs of launching and running a business here – but those posts will be personal anecdotes, just like nearly everything else I post on Katalyst Blog.

As many of you already know, I launched a Marketing and PR firm with two partners in January 2011. After about three months of pretty stable success, we decided that having only two partners worked better for our lives. It was too hard to make decisions with three people and we didn’t all agree on the direction of the business or how to divvy up the workload fairly.  My partner, Brett Greene, and I agree quite nicely on the direction of Hip Chameleon, how to meet our client deadlines and what services we want to offer. It also helps that he is an experienced social media adviser and a prolific writer. We’ve taken Hip Chameleon in the direction of specializing in digital marketing and social media, because we believe that’s where the world is heading, we’re passionate about making strong, personal connections online, and we want to help take our clients there where they can meet and help their current and future customers/clients. It’s turning out to be an excellent fit for us.

After only six months in business, Hip Chameleon is doing very well. We have had some wonderful clients and some slightly odd ones too – but that’s what makes this work interesting. I wouldn’t enjoy working with just one personality type all of the time anyway. Some clients are deeply engaged in every step we take, while others just hand us the reigns and say, “Drive!” We like both approaches, as long as we are treated like the experts we are.

In addition to writing a book, leading social media and digital marketing workshops, diving into a web developer program and managing our company, I am also creating a natural, organic skin care product line that I’m very excited about. It’s something I’ve always wanted to do and know a good deal about.  After using my homemade concoctions on myself for years, I finally decided that the time has come to share them – but more on that later!

For now, I just wanted to check in, let you know what’s happening on my end and ask you how you’re doing on yours.

So, how are you doing? What new or exciting thing is happening for you? Let’s talk!

 

Namaste,

Kat

 

 

Apr 282011
 

Yep. That’s me: Real, rugged and refined. I’m pretty down-to earth, but certainly no shrinking violet. I love my designer strappy sandals as much as my hiking boots.

This month I was interviewed for Sashay Magazine‘s spring issue. You should check Sashay out. It’s the perfect publication for us real, rugged and refined gals. They have a great website chock full of inspiring stories, candid interviews and valuable resources, but I also recommend subscribing so you can read a lot of the great content that is not available on their website.

In the spring issue is a terrific piece on Sue Monk Kidd, best-selling author of The Secret Life of Bees and The Mermaid Chair, a photo-rich feature on two historic and visionary Frank Lloyd Wright homes in Pennsylvania – Fallingwater and and Kentuck Knob, and a deeply inspiring story about the beautiful Juanita Bass – the high priestess of soul food gourmet. You’ll also find regular gals, like me, gracing the pages of Sashay.

This is what a women’s interest publication should look, feel and read like!

In case you were wondering, I was in no way compensated by Sashay for adding this post to my blog or for the interview. I had to pay for my print issues too. But, I do like to share my great finds and discoveries with you whenever I can!
 Posted by at 6:39 pm
Jan 102011
 

I loved this post from James Altucher: You can call yourself an Entrepreneur when… Altucher Confidential - especially since I am getting very little sleep these days, as I launch my business, Hip Chameleon PR & Marketing, with my partners.

I go to bed late, wake up early (wake up in a panic at 4 am over a line I think I left out of the last proposal I sent out) and think about our clients and our business all of the time! I forget to eat and only exercise sporadically these days – which is the one thing I am severely missing – my daily runs that reboot my brain. I will have to do something about that.

Still, despite every true word Altucher (@jaltucher) writes about the craziness of being an entrepreneur, I wouldn’t want to have it any other way. I am my favorite boss. I’m tough on myself, without being condescending or mean. I know what I expect and I do my best to deliver. I freely give credit where credit is due, without fretting that someone is out to make me look bad. I allow myself to show up for work in slippers and take as many breaks for a fresh cup of coffee or tea as I want. I am grateful for my partners – especially for the wisdom and experience they bring. And when a client asks for help with something, I just do it. I don’t have to ask anyone else for permission or worry about whose toes I may be stepping on.

Less sleep is a fair trade for freedom and inner satisfaction. Now if I could just find time to get the darned company website done! :)

Namaste,

Kat

Dec 162010
 

I recently went back to working as a PR, Marketing, Communications & Promotional Event Consultant; only this time, I took it one step further and decided to form an actual company with two trusted friends and talented PR and marketing pros.

Our new agency, Hip Chameleon PR & Marketing (@HipChameleon), officially launches on 1/11/11 at 11:11 am until 11:11 pm. Why? Because that sounded like a really fun date and time to take advantage of! We’re planning a party and inviting our friends, families and community.

For me, I felt I needed to get into a space between working full time to make someone else’s business dreams happen – and going it completely alone to make my own dreams happen. I had “gone it alone” before and learned that it gets pretty lonely after a while.

I am an entrepreneur, not a loner. I really like people and enjoy working with them. It’s also a good strategy to have at least one other person to bounce ideas off of and engage in the workflow process – otherwise, too much time spent working on projects alone begin to take on the patina of a mad scientist’s isolated thinking. When you work alone all of the time, there’s no one around to tell you that your idea is whacky. Everything looks feasible when sound ideas aren’t weighted to counterbalance the crazy ones. Let’s face it, some ideas are just plain dumb. It helps to have a good friend and/or partner on hand who is willing to gently tell you that you are off your rocker.

Being an entrepreneur is terrifying and thrilling at the same time. No one is going to cut you a paycheck every two weeks just for showing up and doing a reasonably good job. No one pays you to take a bathroom break, a long lunch or a two-week vacation. Sick days result in lost income and business development is necessary, but takes a lot of energy and effort to result in new, paying work.

As an entrepreneur you think twice about signing up for a 3 day conference – even when you believe future potential clients will be there too. The Return on Investment (ROI) is unclear, but what you do know is that it will take funds from your cash reserves and you won’t be chalking up billable client time while you’re sitting in a presentation (unless you are really crafty or downright dishonest). As a corporate employee, being sent to a conference in San Diego is a boondoggle. I always ate well, slept perfectly, enjoyed drinks on the waterfront with colleagues and ran the pier in the morning whenever I was sent to San Diego by my agency. As an entrepreneur, I take the cheap flights, stay in the cheap hotels, work at night so I can bill for some of my time, eat sandwiches and hope I will run into someone I know who will offer to treat me to dinner or drinks on their company’s dime. It doesn’t matter that I can write the conference off on my quarterly taxes; it’s the revenue I have to spend on the front-end that hurts a little.

Despite all of that, the thrilling parts of being an entrepreneur are a much bigger deal for me. I wake up every day excited to cut my own path through the forest. Every “win” is a win for me, my partners and our company. I don’t have a boss telling me what to do or using me to cover his or her own ass when something goes wrong. I take on the clients and projects I most want to engage with, that excite me every day to be working on, and that provide opportunities for me to stretch my skills, my mind and test my courage.

If you are an entrepreneur, or have ever tried to become one, you know that it takes courage to fly solo  - and only slightly less courage to fly with trusted co-pilots. It’s even more challenging a flight when you’re a woman because you often have to prove yourself to clients and prospects for actions that most men are given credit for on the spot – earned or not. Women have to demonstrate they can handle challenging tasks, where men are oftentimes given the benefit of the doubt before they even climb into the cockpit. But that’s ok; having to prove our navigational skills just makes us better pilots.

I’m not what most people would label a feminist. I grew up with a father who treated me like a son most of the time. I was told I could do anything I wanted, as long as I was willing to work hard for it. I was not allowed to make excuses just because I was a “girl.” In fact, my father warned me that I would have to work even harder than boys for some things. I am lucky to have a dad who didn’t treat me like a princess, but even his wisdom couldn’t prepare me for what I would later encounter in the work world as a female.

I have been denied promotions and blatantly told that I didn’t get it because it was “no job for a lady,” (even though I was outselling and outperforming the men doing the same job I was doing). Equally true, I have been offered promotions because I was told that I was attractive and my looks would garner more sales. I won’t lie. I took those promotions and still went out and kicked ass, knowing that my looks might get me in the door – but being a reliable, straightforward, helpful sales rep would increase my sales volumes and earn me valuable referrals.

I took a lot of crap from men over the years and heard my share of sexist comments. Likewise, I endured snarky, catty remarks and blatant sabotage from women peers and bosses who thought I was just a “Kewpie Doll.” I wish I had a nickel for every time I was called that name. But, that was a long time ago and Human Resource laws have come a long way to diminish abusive office behavior and improve working conditions for all. What’s more, as more women have become organizational leaders and shattered the glass ceiling, they have embraced a willingness to mentor younger women up the corporate ladder without fear of being accused of simply promoting “the sisterhood.” That was not the case when I started out in the workforce. It was dog-eat-dog and every woman for herself, if you wanted to get ahead.

I think that I am especially lucky to be in Boulder, Colorado at this stage in my life and career. There is such a strong sense of community here – especially among entrepreneurs and start-ups. I’ve never witnessed so many people who so unselfishly give away advice, contacts, referrals, work product and offer help and resources (expecting that what comes around goes around). But in order to be showered with support for your ideas, you have to be authentic in how you approach people in this community. Boulder folks quickly sniff out a phony or con artist. I know that probably sound corny, but it’s true. If you show up for a networking event and only come there to hock your wares and promote yourself, you may as well have shown up wearing a baby seal fur coat and announce that you clubbed it yourself (most Boulderites will stone you for that). Okay, maybe it’s not quite as bad as that, but you will get labeled a “snake oil salesman” pretty quickly if you don’t embrace a collaborative and candid approach to the local “meet and greet” events. Soon, no one will take your phone call and you’ll be shunned on Twitter by your nearest neighbors. Fortunately, a sincere mea culpa brings forgiveness and second chances here.

The [i4c] Campaign (@i4cCampaign), which hails from Boulder, is deeply committed to supporting and honoring entrepreneurs. In fact, it was being tagged on Twitter by my friends at [i4c]Campaign to view the video below that drove me to write this post. As a woman entrepreneur, I found this presentation inspirational and encouraging. I hope you will too. I invite you to check out the [i4c}Campaign’s website and connect with the good people there: http://www.i4ccampaign.com/

Namaste,

Kat

Nov 302010
 

From Advertising Age: Why Tommy Hilfiger Boosted Ad Budget by 60%, Aired First Branded TV Spot Since 2005 – Advertising Age – CMO Strategy.

Avery Baker, Exec. VP of Global Marketing & Communications for Tommy Hilfiger: “Print is the backbone of our plans on an ongoing basis, but in addition, we’ve really stepped up our activity in the digital space. We think the combination of that with TV is essential. The two really need to work in tandem. Already, for example, on Facebook, on Twitter, on our own site, the Hilfigers have been engaging with fans on a frequent basis. We actually saw in one month our fan base grow by 25% on Facebook, once we started to feature these family members as an active part of the brand experience. We think the more we can push this campaign out in traditional media, the more we can pull consumers in to engage with the family and with the brand in social media and the digital world.

Meet the Hilfigers is a smart, multi-channel, multi-disciplinary marketing campaign developed  to engage customers in the lives of fictional characters – never mind that most of us don’t come from such an astonishingly good-looking and well-dressed family!

The campaign aligns social media with print and TV advertising to generate a sense that this “family” wants to meet us and educate us on having some wholesome family fun – and look good doing it. Of course, the next step after seeing the TV or web promo is to adopt the style of your favorite Hilfiger family member and buy exactly what he or she is wearing. From the Hilfiger website you can select any of 15 family members, click on that person’s name and see what outfit s/he is sporting in the ad and order the coordinating pieces right there. You don’t even have to think. Just buy what Jacqueline., Or “Jax” to her friends, is wearing and you can look just as fashionable.

Tommy Hilfiger has covered most of the bases to make buying easy. If you’re stuck on a commuter train without your laptop, there’s an iPhone app for you as well. The only real flaw that I found was when I selected “meet the Hilfigers” individually and see their stories, which read like Peyton Place, I could not click on Jacqueline and be taken to her wardrobe. I had to go searching through Hilfiger’s online merchandise catalog for the great, cable knit cowl neck sweater she is wearing in the video (I made it easier for you with a link). Hilfiger needs to make it as easy as possible for a potential buyer to make the purchase their ad campaign is driving you to desire.

I would also advise Hilfiger to utilize the Hilfiger family actors as models in their online catalog wearing the outfits they are promoting in the commercials. This would allow customers to connect one more time to the characters that Helfiger created.

Cross-pollination among branding venues is primary to a successful marketing campaign.

Happy December to all of you!

Kat

Content Protected Using Blog Protector Plugin By: Make Money.