Oct 082010
 

Recently, as I strolled through Boulder’s outdoor 29th Street mall looking for a birthday gift, I passed a window display at Sunglass Hut announcing a contest to hire the company’s full time national blogger.

According to their website promotion, the contest winner will receive a $100,000 salary plus $1000 per month “styling allowance,” as well as a “fully furnished” Manhattan apartment and VIP passes to NYC, Milan and London fashion shows.

Sign me up! I thought as I debated about walking into the store.

The contest kicked-off on October 1, 2010 and ends October 27th. By December the top ten finalists compete in a “blog-off” that runs through December 31st and on January 1, 2011 the lucky winner is announced.

I love my job with Metzger Associates, but I can only imagine how cool it would be to live in Manhattan and blog all day long about fashion and attend the world’s best annual fashion shows. The only thing better would be if the contest also provided a car and driver (it is Manhattan, after all).

Sunglass Hut has just launched one of the most creative national PR campaigns I have seen in a long time (save the Old Spice dude). What’s more, this campaign is an inspired way to hire a pro blogger and score the best of the best. However, if they give the position to that 14 year old fashion-blogging wiz, I will be writing another post on the resulting ridiculousness of their decision. She’s cute and all, but c’mon, she’s no Anna Wintour.

Through their contest entries and PR & marketing campaign, Sunglass Hut will likely get a lot of attention among the nation’s fashion bloggers and wannabes. There’s nothing better than free promotion, especially when multiple bloggers – who have hundreds of thousands of regular readers each – are enthusiastically writing good things about your company. Throwing up a few posters in store windows and generating web landing pages are inexpensive marketing gambles, given the national attention this campaign could (and should) generate. It’s an enterprising use of the exponential value the fashion blogging community offers – especially among women bloggers, who naturally like to share every unique idea in our heads with our readers.

Besides using the otherwise mundane task of hiring as a marketing and PR campaign, Sunglass Hut also signals how hip the company is by directing this campaign at the socially tuned-in blogging community. They aren’t announcing the hire of a corporate copywriter or executive assistant. They are looking for a fashion and social media-savvy expert communicator. It’s brilliant!

Note: Dear Sunglasses Hut, Will it help my entry if I mention that I just purchased a great pair of Dolce & Gabbana shades from your Boulder store?

Kat May
PR & Marketing Specialist
Fashionista & Blogger

This post first appeared on the Metzger Associates Blog
Jun 072010
 

This image comes from a fellow photographer and friend, Kelly Shipp

About the photo Kelly writes, “It was a very odd occurrence, which hadn’t happened before nor since. During February that year (2004), on a small, private lake just north of my area, an abundance of migrating Bald Eagles began roosting at the lake. It happened at the time I had just purchased my 600mm f/4, so it was a great opportunity to experiment. There were approx. 60 eagles at this small lake, fishing all day, for about a month. It was all over the news and people flocked……flocked so much that the eagles were uneasy and distracted. Sadly, they gradually left.”

I chose it for its still, serene beauty captured in the simplicity of black and white. Enjoy!

KellyShipp.com – Arkansas Commercial Photographer – Portrait Photographer – Portraits, Fine Art, Architecture, Advertising, Nature, Tourism.

All rights retained by photographer, Kelly Shipp. No duplication, rendering or other use of this image is permitted without prior, written consent from the photographer. Please respect US Copyright laws.
Jun 062010
 

One of my favorite retreats… The Boulder Dushanbe Tea House

Order and enjoy unique Yixing teapots and Green, Oolong, and Herbal tea at the Boulder Dushanbe TeaHouse.

My own images from yesterday while I strolled through the rose garden…




Shortlink: http://tinyurl.com/26rbhcp

Apr 212010
 

Whether you’re a photographer, lover of great photography or simply admire the unique gifts of others, this 13-minute video is worth seeing… a powerful, moving and disturbing slideshow by Pulitzer Prize-winning photographer Renée Byer at TEDxTokyo. Make sure you’re sitting down.

Apr 132010
 

I’m a little late getting this picture posted. Camera-challenged as I am, I still manage to borrow from friends! This is the Boulder Farmer’s Market, where you can buy fresh, locally grown, organic produce and herbs, specialty wines and vinegars, bread, jams, homemade soaps, plants and flowers and snack on some great food while you stroll! Click on the photo and it will take you to the market’s website.

Apr 052010
 

I have been asking myself that question a lot lately – especially when people quiz me, “So, what do you do?” I used to answer first that I am a writer and photographer who also paints and then I would add, “But for a living I am a fundraiser and marketing specialist.” Now I hem and haw on the answer and sometimes land on, “I have no idea. Lots of things, I guess.” Oh well, I always hated that question anyway and receiving the sideways looks of confused strangers kind of humors me. I know I am supposed to know the answer to that question - and I do; I just don’t know how to deliver it in a tidy sentence.

This career uncertainty leads me back to launching this blog. I kept hearing from my creative friends that it should be all about my art, my photography or my writing. My business-minded friends suggested I use it to communicate about fundraising or marketing in emerging media. When I said, “How about all of those things?”  to any one of them the responses were always, “Just focus on one thing you’re really good at!”

Hmm… what if I am really good at lots of different things?

I don’t think that most people believe that having talents for lots of different things is truly possible but, being both a left and right-brained thinker, I know that it is. Several brain tests I have taken demonstrated the same results: I am both analytical and creative, a realist and a dreamer (oh, and I am a true Libra).

I think the fact that my brain function is fairly evenly balanced between the two hemispheres is also the reason why I manage to shoot some good photos. I understand the technical wizardry required to capture a low light, high-speed shot and I can see the final image in my head before I even engage the button. Friends who go out shooting with me laugh that, even with digital photography and the ability to get off a hundred shots of the same subject (allowing you to hedge your bets that at least one shot will be great), I still shoot only a few frames and then I am off to the next subject. I usually know if the lighting is right, subject placement works and if the picture tells a story or will have visual appeal.

My first camera was a vintage Hasselblad rangefinder that an elderly neighbor gave to me when I was 8 years old. He bought it in Germany after WWII, before he returned to the states as an Army captain. It was heavy and shot incredibly clear and detailed images. My poor mother spent a small fortune developing film at the local drugstore every week. It was then – at the ripe old age of eight –  that I decided I was going to be a photographer and a writer when I grew up.

Over the years I owned a few Canons SLRs and then finally a DSLR. My first film Canon was stolen in the Yukon and, more recently, my DSLR Canon was stolen abroad when I loaned it to friends for their vacation. They offered to replace it, but both were recently out of work and struggling financially. I could not ask them to buy me a new camera. Unfortunately,  I had also let the insurance lapse because I knew I would be buying a new DSLR soon. That was a year ago.

After having my DSLR stolen, it struck me oddly that my new camera of choice was my iPhone. Nevertheless, I got off some great shots with it and at least felt like I was still living in the world of photography – even if only on the outside of town. Then I dropped my iPhone on a cement floor one evening and that was the end of my photo-shooting adventures.

Most people who know me would tell you that I am the friend who is almost never without a camera. I knew from experience that it was agonizing for me to have to say, “Oh, I wish I had my camera so I could take a picture of that!” So, I made sure that I always had a camera in my car, purse, backpack, or slung around my neck. Now, I am completely cameraless and have had to get used to life without one.

I never write about the divorce I am going through – not on Twitter, Facebook or here. It is a painful, difficult and very personal experience that I am sure many of you can relate to. Frankly, I get so tired of talking about it with close friends and family that I am thrilled to have a “virtual circle ” of friends who are oblivious and therefore ask me nothing of it. Because of the dissolution of both my marriage and the nonprofit agency I once ran, I am using all of my wits (both left and right-brained ones) to keep afloat economically and emotionally. It has been quite a valuable learning process. I have had to adapt to doing more with less and to simplify, simplify, simplify. Still, despite the difficulties, I am so much happier and healthier as a person now that I am in control of my life again. I have also noticed that my art, my writing and – most especially – my photography have become more enriched and colorful (the same is true of my friendships).

Friends sympathetically ask me how I can still be a photographer without owning a camera.  To me, that is like asking a blind person how they can still be a human. I still “see” the photos I would shoot and in my mind (sometimes even out loud, which earns me a few odd looks) I observe something I would ordinarily shoot with my camera and I say “click!” Now it is stored in my brain – I just regret that I cannot share those images with others.

Once this challenging cycle in my life is over and the bloom emerges again from the thorns, I will have a good camera and be able to share those images with my friends and family, as I have been doing since I was eight years old. You can take the camera away from the photographer, but the photographer remains – and this too shall pass.

Namaste,

Kat

Shortlink: http://wp.me/pwNzo-7F

Jun 292009
 

I was asked by a close friend recently to, “Describe a day you remember, in the past 10 years, as being a perfect day.”

I knew right away what day I would describe. I’ve had a lot of great days and wonderful experiences in the past 10 years, but this day was one of those kinds of days you’ll hold in your memory forever.

I’m not an early riser. I’m a night owl. I always wanted to be an early riser because they see the best skies and enjoy a unique kind of solitude that only morning people truly appreciate. While the rest of us are stumbling around looking for strong coffee at dawn so we may fully open our eyes, the morning person has already been awake an hour or more and had his coffee, gotten in some exercise, seen the sunrise and is now making breakfast. As much as I appreciate the peace and quiet of the night – which is when I tend to do most of my writing – I have enjoyed some of the most gratifying experiences of my life just before and during sunrise.

Awaking before dawn at 4 am and walking along the west rim of the Grand Canyon to watch the sun come up over the east rim is worth every effort it takes to get there. My hiking partners and I were lucky enough to find the nesting area for dozens of California Condors on that hike. We watched and photographed them for hours as the sun rose, bathing everything in amber light. They are the most beautiful ugly birds I’d ever seen!

That was a tremendous early morning experience and it came at a very troubling time in the world… I drove there 3 days after having been trapped in San Diego by the 911 attacks in New York. After making sure New York and New Jersey friends were safe, I decided I really needed to see the Grand Canyon on my way back to Colorado.

As beautiful as the Grand Canyon is, it put me more in the role of observer than participant, which was the perfect state to be in at that moment in history – just observing the beauty of our planet. But the amazing day that sticks most in my mind was the occasion during another September a few years ago when I decided to force myself to rise by 4 am while vacationing in Maui to meaningfully participate in sea kayaking.

Disbelieving the alarm, I rolled out of bed and cursed the darkness for 20 minutes (morning people jump out of bed, not roll). I grabbed a cereal bar and bottled water and drove my rented Jeep along the Honoapiilani Hwy to a beach further around the island where we would launch into Maalea Bay. Before the sun was even up, I was already paddling my sea kayak with a guide and 2 other kayakers from the shore into the breakers. Once past the breakers, the water turned to glass and the kayak sailed across the surface. Commercial and tourist vessels were not yet chopping up the water, so there was an intense sense of calm as we all paddled in silence, only the sound of water lapping over the oars.

It took about an hour to make our way to the fairly sheltered waters just off the coast of Lanai. By this time the sun was streaming in over the island, casting unusual ribbons of light over the bay. Our pod of kayaks broke away from each other and we found our own slice of heaven on the water for an hour alone, with the agreement to meet back where we divided. Our guide had given us suggestions for key areas to discover.  I started with the coral reef. Once I’d paddled my kayak to the location of the reef I tethered myself to my boat, outfitted myself in snorkel gear and dove overboard. I can’t even tell you how long I just floated along there observing so many colorful fish, coral in all shapes, sizes and colors, anemones, eels and a few sea critters I’d never seen before. It was like hovering over a beautiful and highly-organized city. I was in awe again of this planet.

Along my way back to rejoin my pod, I encountered a sandbar on which four giant green sea turtles were resting. Moments after finding them they began to move about, swimming up to the surface, gulping in air, circling around each other underwater for a while and the resettling on the bottom. I was amazed at how graceful these ancient looking creatures were underwater. At one point a male took an interest in me and surfaced to float within a few feet from my face. Although I was wearing dive goggles, I was looking into the large black eyes of this wonderful turtle! They are so old and wise looking and I would swear they appear to be smiling.

It moved a little closer, but I’d decided we were close enough.  I slowly paddled backwards and he decided he was done with me and returned to the sandbar. I too returned to my kayak pod, told them about the turtles and we all paddled over together. I stayed in my boat that time. I’d already had as good of an experience as I could have expected!

After 6 hours on the water, a liter of water, and as much Super SPF sunscreen as I could slather on, we finally returned to our landing in Maalea. The tourist and fishing boats now owned the water, and although some of the swells they created were good fun to ride out – I was hot and exhausted and, despite the snacks we had in out boats, I was hungry like a lion.

I realized when I returned to the condo in Kaanapali that I was burned to a fritter crisp. Aloe and herbal poultices recommended by a concierge did an amazing job restoring my skin and reducing the whimpers of pain. I had to wear the same swimsuit for 2 days because the lines matched the unburned areas.

Despite the burn (yes all you docs out there – I understand the stupidity of the burn) – it was the day that really sticks out in my mind as having been perfect. I know that if I hadn’t broken out of my old patterns and been willing to try something new, I would never have met that turtle. And that would have really been too bad.

Namaste,

Kat

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