It’s been too long since my last post! I have resolved to be better at blogging, despite my hectic days, because I love to write. It reboots my brain.
Lately, I’ve been writing a lot of client press releases, brand messaging, media stories and the like. It’s very rewarding to be able to write for a living, but sometimes I really just need to write what’s in my head and not a PR or marketing piece.
I have started a book and I am debating posting some excerpts or chapters here. The book is about the valuable lessons I’ve learned in my life so far – and there are some BIG ones! I never really thought my experiences were all that unique, but apparently they are (according to many friends, family members and colleagues who gasp when I tell them some of the gory details). Recent events and urging from those same friends and family members have pushed me to write it all down.
So, you will see this blog return to its former format where I share more openly the things I’ve learned through experiences I’ve had – including my favorite photos. Last fall I decided to stop posting a lot of the personal stuff here because I was in the middle of a contentious divorce and my ex-spouse (a trial lawyer) was digging for anything he could find to try to damage my integrity. I am hoping that he has now moved forward with his life and will find his own peace and joy. I know that I have. I wish the same for him.
If you enjoyed the social media, marketing and business pieces I’ve contributed to Katalyst Blog recently, you can still find them on my company’s website blog at www.hipchameleon.com. I will still write about the ups and downs of launching and running a business here – but those posts will be personal anecdotes, just like nearly everything else I post on Katalyst Blog.
As many of you already know, I launched a Marketing and PR firm with two partners in January 2011. After about three months of pretty stable success, we decided that having only two partners worked better for our lives. It was too hard to make decisions with three people and we didn’t all agree on the direction of the business or how to divvy up the workload fairly. My partner, Brett Greene, and I agree quite nicely on the direction of Hip Chameleon, how to meet our client deadlines and what services we want to offer. It also helps that he is an experienced social media adviser and a prolific writer. We’ve taken Hip Chameleon in the direction of specializing in digital marketing and social media, because we believe that’s where the world is heading, we’re passionate about making strong, personal connections online, and we want to help take our clients there where they can meet and help their current and future customers/clients. It’s turning out to be an excellent fit for us.
After only six months in business, Hip Chameleon is doing very well. We have had some wonderful clients and some slightly odd ones too – but that’s what makes this work interesting. I wouldn’t enjoy working with just one personality type all of the time anyway. Some clients are deeply engaged in every step we take, while others just hand us the reigns and say, “Drive!” We like both approaches, as long as we are treated like the experts we are.
In addition to writing a book, leading social media and digital marketing workshops, diving into a web developer program and managing our company, I am also creating a natural, organic skin care product line that I’m very excited about. It’s something I’ve always wanted to do and know a good deal about. After using my homemade concoctions on myself for years, I finally decided that the time has come to share them – but more on that later!
For now, I just wanted to check in, let you know what’s happening on my end and ask you how you’re doing on yours.
So, how are you doing? What new or exciting thing is happening for you? Let’s talk!