New mothers are a target sales demographic and, overall, they spend a lot of time on the web (since they are a captive audience while their children nap and they have no where else to go).
We’ve all heard or read the term Mommy Bloggers- and they are a force to be reckoned with.
In doing some client social media marketing research, I have discovered that many of the most entertaining, informative and useful blogs on the web derive from mothers who have made blogging a regular part of their daily lives. They share everything from recipes and money saving tips to information on childhood illnesses and postpartum depression – and those are just the “mom” categories I’ve discovered. I have enjoyed reading self-described mom bloggers who are also gifted artists, photographers, eBay Power Sellers, craftswomen and shrewd business women who gave up the corporate life to work from home and raise their children…sans the nanny.
In my public relations work with bloggers, I advise clients not to sell blogging moms short for what they can contribute to sales, marketing and promoting brands. Many a mom blogger I’ve come across holds an advanced degree, has written a book or two, advises large overseas corporations via Skype conferencing and would handily kill a snake in her kitchen with her Hanna Andersson clog, while stirring the spaghetti sauce and bouncing her baby on her hip.
Moms are great at sharing information with anyone who will listen. Actually, lots of women fall into that characterization – whether they have children or not. What is unique about the mom bloggers is that they are spending a good deal of time communicating with each other, friends and family via the social web.
Here’s a breakdown from eMarketer.com:
Read more in this timely article: Understanding How New Moms Share – eMarketer.